Year
2025
Industry
Tobacco Store
Space of work
Brand Identity
Timeline
3 Weeks
Introduction
Designing a Brand Inspired by Heritage:
Casa Ramoneda draws inspiration from classic Spanish architecture, with a strong emphasis on history, elegance, and craftsmanship. The goal was to create a brand identity that feels established and timeless—something that could exist across generations. Rather than following modern design trends, the focus was on building a visual language that reflects depth, culture, and authenticity.
Challenges
Balancing Tradition with Modern Appeal:
The main challenge was creating a brand that feels traditional without appearing outdated. Tobacco brands often rely heavily on heritage, but without careful execution, they can feel static or disconnected from modern audiences. Casa Ramoneda needed to maintain its cultural depth while still feeling relevant and visually compelling. Another challenge was ensuring the brand looked premium across all applications—from packaging to digital platforms.
Final thoughts
A Premium and Timeless Brand Identity:
The final identity positions Casa Ramoneda as a sophisticated and heritage-driven brand. The use of structured layouts, rich colors, and refined typography creates a strong visual presence that communicates quality and tradition. The brand system is flexible enough to be applied across packaging, print materials, and digital platforms without losing its identity.
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PROJECTS
